As Granny’s lead agency, D4 is responsible for the entire spring campaign 2019, including conception & creation. The product itself is in the spotlight of this diverse campaign consisting of 3 movies, various print designs, radio, online, and social media assets as well as guerilla activities. Within this campaign, we also like to focus on Granny’s product philosophy: sustainability, Austrian quality, and 100 % climate neutral production. All this made possible through the partnership with Arche Noah, an association engaged in the protection of endangered cultivated plants.