Establishing identity, strengthening brands, communicating globally: How important Sound Design is for the success of a company and why certain melodies touch us deeply – these topics were discussed at the Mastercard Networking-Panel by experts in music, trends, and economy.

On stage and later available for a casual business talk on the rooftop of Hotel Sans Souci: Peter Legat – musician and composer, Christiana Varga – trend scout, Christoph Klinger – Oeticket CEO, Barbara Kastlunger – Head of Customer and Business Insights at McDonald’s, Philipp Bodzenta – Company spokesman of Coca Cola Austria, Chrisitan Rau – Mastercard Austria Chef.