„Less is more“ is the current slogan of our client BeautyLash. In our case this meant less time for make-up, more time for shopping. For this reason we toured through shopping centers in Vienna and Lower Austria. At our Brow-Styling Lounge eyebrows were perfectioned with BeautyLash products that could be bought right away for a discounted price with a BIPA coupon. Professional stylists gave individual color consulting. A sweepstake with gift cards to win was another highlight for the visitors.