For the international day of poetry we launched the initiative Pay with a Poem and sent it around the Ring with the Julius Meinl Poetram. An old-timer tram was therefore repurposed into a mobile coffee house and drove countless guests around in exchange for a poem, amongst them celebrity poetry ambassadors of the Viennese traditional roasters like Silvia Schneider, Clemens Unterrainer, Morteza Tavakoli, and Barbara Kaudelka. Poetry slammer Elwood Loud and Alice Reichmann entertained the passengers with their skills.

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