To introduce the new lipstick series Rouge Caresse, L’Oréal invited customers to take a seat on a designer couch resembling a pair of puckered lips where they could get their makeup done. During the promotion L’Oréal and Division 4 were looking for the most tempting kiss. The winners’ pair of lips was then printed on Rouge Caresse boomerang cards that were distributed throughout Austria for a whole month. Further prizes were a lips couch, 100 L’Oréal beauty packages and 500 subscriptions for the magazine of our cooperation partner MISS.