We developed an advertising line for Master Lin, a brand that stands for natural cosmetics following TCM. The campaign was aimed at women between 25 and 69 with focus on naturalness and Chinese tradition as well as the balancing effect on the skin. Our client, GW Cosmetics chose from five concepts. On the ground of a key theme we then designed ads, City Lights, invitations, a product training map for employees, displays, business cards, and a 36 pages long product folder.