We took burn at its word and engaged hostesses in sexy outfits and a go-go dancer that showed her hot performance in a specially designed can with sound, light, and mist. A truck designed like the nighttime energy drink from Coca-Cola heated up the GAST hospitality fair. To cool down, burn-cocktails were served. 7 000 cans and 200 registered customers daily were a great result.
BURN HOSPITALITY LAUNCH Coca-Cola
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Überblick
- 2008
- GAST hospitality fair
- Launch promotion
- 20 hostesses
- 35 000 distributed samples
- 40 000 visitors
- Awardwinning campaign
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