We took burn at its word and engaged hostesses in sexy outfits and a go-go dancer that showed her hot performance in a specially designed can with sound, light, and mist. A truck designed like the nighttime energy drink from Coca-Cola heated up the GAST hospitality fair. To cool down, burn-cocktails were served. 7 000 cans and 200 registered customers daily were a great result.

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Überblick

  • 2008
  • GAST hospitality fair
  • Launch promotion
  • 20 hostesses
  • 35 000 distributed samples
  • 40 000 visitors
  • Awardwinning campaign
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