Enjoying a three-course menu and paying with a photograph? We made it possible for Iglo Facebook fans with our campaign Iglo Foodie in a specially designed pop-up restaurant in Vienna. Celebrities like chef Wini Brugger, Miss Austria 2014 Julia Furdea, hosts like Dieter Chmelar, Carolyn Aigner, Volker Piesczek and Sasa Schwarzjirg as well as designer La Hong benefitted from the exclusive VIP opening. Reservations and menu selection were managed with a unique Facebook App. The reward for raising awareness to the variety of Iglo products among a young target group was awarded with a WebAD Award for the category Best Social Media Campaign.