During the Football European Championship we focused on the topic of “TEAM SPIRIT” with this creative concept for Purina/Beneful – without directly addressing the European Championship or football. True to the motto: WE TWO ARE THE BEST TEAM – the healthy portion of joy. An important component was an interactive out-of-home placement, which was possible through a cooperation with Gewista – so we could draw attention to the brand with our posters and directly address our target group thanks to removable give-aways and graphically integrated QR code. A four-week roadshow focused on team spirit: games, fun and shared experiences in nature were in the foreground. Not only was information about the new Beneful products and varieties actively provided, but Herrli /Frauli & Dog were also encouraged to take part in an activity course. A sporty, attention-grabbing concept with repeat character, suitable for a wide variety of locations.