On 16 September, the Association of Austrian Newspapers
awarded for the 36th time the ADGAR advertising prize – one of the most important and coveted advertising prizes in the country – at the Vienna Konzerthaus. Despite the prevailing pandemic, the award ceremony could be held without any problems or restrictions due to our prevention concept and a seating arrangement. The “Print Advertiser of the Year” award was again won by Spar Austria. The event was opened by Maschek
, Puls 4 presenter Alexandra Wachter
and ORF presenter Martin Thür
led through the awards show in an entertaining manner. The musical highlight was the musicians Kruder & Dorfmeister
live on stage. Various representatives from the advertising and media industry had a good opportunity to network and make new contacts while enjoying excellent catering.