Now there are no limits to French enjoyment in the domestic Austrian kitchen. We were allowed to accompany Cassegrain with their product launch in Austria. A 360° campaign was the recipe for success: from product shooting, cooking video film production, setup of an Austrian website and social media channels on Instagram and Facebook, advertising material production, to a three-week promotional tour in Vienna. Furthermore, a cooperation with CCFA, the French-Austrian Chamber of Commerce, was launched.