The Division 4 Create Unit has completed a campaign around the topic of responsible animal husbandry under the name “Tierzuliebe” with Purina Austria. Our client Nestlé Purina is very concerned about taking responsibility for a happy and healthy animal life in all respects. The aim of the campaign is to make as many people as possible aware of this issue and to help them act for the sake of animals. With a multi-faceted social media/digital campaign and a great roadshow with press support, we were able to make dog & cat owners aware of animal welfare and give them treats to take home, as well as test their animal knowledge with a “Spürnasen Quiz” where you could win 1 of 100 food packages from Purina.