The sparkling 360° activation campaign on behalf of Royal-Unibrew was presented again in Austria. There was a roadshow which lasted for 10 weeks and we were on the road in different districts of Vienna, as well as in Linz and Graz to distribute classic Lemon Soda as well as Lemon Soda Activators, in combination with an online competition we tried to address all target groups precisely and to convey the feeling of freshness, summer, lemons, fun and Italy. At the same time, the objective was to bring the Italian heritage of the brand to life and to present the Italian beverage to Austrians as the perfect companion for the summer. With the “This is how Italy tastes.” campaign, we were able to achieve approximately 56,000 Lemon Soda tastings on the streets, over 45,000 tastings in EKZs, 3,000 tastings at Metros and approximately 5,000 tastings at Billa Plus stores in 10 weeks with the mobile sampling activation.