To celebrate the launch of the Mastercard Priceless Austria program, 300 exclusive guests were invited to join the event at Gartenpalais Liechtenstein – with a countrywide media response! Countless experiences left the participants speechless, like a reading from Austrian author Miguel Herz-Kestranek, a concert from violinist Barbara Helfgott, and a charity gallery with the famous photographer Inge Prader. Austrian host Arabella Kiesbauer led through the priceless evening. Flying Steps gave exclusive insights into their program “Flying Beethoven” when they came on stage as a surprise act. At the after-show party Tom X at the Saxophone and DJ Dan Bessler heated up the crowd. After having a bite of the excellent delicacies, the guests took a photo inside the new mirror-box, met for praline tasting or enjoyed a digestif at the booth of the old Viennese Schnapps museum.