The air control on Chiesi COPD Day engrossed Vienna on November 8th 2017. Disguised as Carabinieri and accompanied by a female beauty with a diver’s bell, they made a riot on the streets of the city. The diving bell worn by our dear actress symbolized the aggravated breathing. Equipped with branded stop signs, info flyers formed like masks, and straws the actors and promoters performed special breathing exercises with the passersby.
With this unconventional guerilla promotion, Chiesi raised awareness for the chronical lung disease COPD and made the effects tangible. The result: an entertaining video including the best moments of this guerilla campaign and great press photos.