Together with Biogen Austria, we called for the world’s simplest donation – the photo donation – to raise awareness for multiple sclerosis on the occasion of World MS Day. Hundreds of Austrians responded to this call in just 3 weeks. Many top Austrian celebrities, including Desirée Treichl-Stürgkh, Alfons Haider, Monika Ballwein, Lidia Baich, Johanna Setzer, Katharina Wörndl, Doretta Carter, Alex Kristan, Alexander Payer, and many more, volunteered for a distance photo shoot with top photographer Inge Prader. The photo donations were put together into one big work of art to illustrate the network we are reaching with this awareness campaign. In total, a media value of more than EUR 321,500 was generated. Campaigning as it’s best – made by DIVISION 4.