In difficult times, it is important to stick together. The Beam Suntory team thought so too, and commissioned us to send a personal care package to their partners. The motto was “Wabi Sabi”, a Japanese proverb that stands for perfection in imperfection – fitting, especially in these times when everything is far from perfect. The response via social media was consistently positive. The D4 team took care of everything from the idea for the filling, to the textual and graphic implementation, to the packaging and shipping.