To support the local gastronomy sector, ROKU Gin invited people to take part in a digital (instant) competition under the motto “We can all do with a bit of luck”.
Specially produced advertising materials including integrated QR codes were placed in over 70 restaurants throughout Austria. By scanning the QR code, the guest was automatically directed to the microsite, where the chance to win an instant prize was waiting for him/her. This campaign created a wonderful gastronomic experience with added value.