Attention, wet paint! For the American cult brand essie we developed the wet paint campaign: On two summer weekends beauty queens had the chance to get a free manicure. In the middle of the city center thousands of nails were colored with the trendy essie-lacquers. About 700 residents seized the opportunity to take a seat on the lacquer coated Enzis that became a real eyecatcher.
ESSIE: FRISCH GESTRICHEN Essie
Icon: gluehbirne
Überblick
- 2012
- Vienna
- Guerilla promotion
- Wet paint
- 700 visitors
- Production design
Icon: schraubenschluessel-small