ESSIE: FRISCH GESTRICHEN _Essie

Attention, wet paint! For the American cult brand essie we developed the wet paint campaign: On two summer weekends beauty queens had the chance to get a free manicure. In the middle of the city center thousands of nails were colored with the trendy essie-lacquers. About 700 residents seized the opportunity to take a seat on the lacquer coated Enzis that became a real eyecatcher.