For Vibe, where you can subscribe to electric cars, we staged a major promotional event in Parndorf. The eye-catcher was a high-quality structure with a large wooden promotional container including an office structure inside, electric cars (including Tesla), large branding and much more. Around the promotional stand, passers-by were informed about e-mobility and Vibe’s smart e-car subscription and could make themselves comfortable in the deckchairs with chilled Almdudler and gummy bears. The main aim was to generate awareness for the start-up and sign up for subscriptions.