ROKU ACTIVATION IN THE GASTRONOMY _{BEAM SUNTORY}

To support the local gastronomy, ROKU Gin invited to a digital (instant) lottery under the motto “We can all use a little luck”. Specially produced advertising materials including integrated QR codes were placed in over 70 restaurants throughout Austria. By scanning the QR code, the guest was automatically directed to the microsite where he/she can win an instant prize. This campaign created a wonderful gastronomic experience with added value.