Two weeks before the launch of Mastercard Priceless Austria, the upcoming Experiences were introduced to the blogger community at The Bank Bar & Brasserie of the Park Hyatt Vienna. In a personal setting, the group had a family dinner and enjoyed an exclusive evening in a relaxing atmosphere. After the presentation of the Priceless Austria Launch, the bloggers received their invitations to the event. An element of surprise was illusionist Lucca who astonished the audience with fascinating magic tricks.