Lemon Soda is new in Austria since 2022 and we created a sparkling 360° activation campaign. A multifaceted concept was created around street and office sampling, PR/Influencer, OOH, social media, as well as an online sweepstakes to address all target groups with pinpoint accuracy and convey the feeling of freshness, summer, lemons, fun and Italy. With the campaign “This is how Italy tastes.” we were able to achieve over 8 million views through the Out of Home campaign, the Influencer campaign reached over 70,000 followers and almost 50,000 cans were distributed in 3 weeks.
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