The online supermarket „Flink“ was launched in Vienna in 2021. We therefore organized a launch campaign with various activities: Firstly, we organized several distribution campaigns with our sampling bike throughout Austria. Vouchers and branded goodies such as saddle covers and door hangers were distributed. We also designed a special B2B display, which we set up in large offices. The vouchers were designed to motivate employees to order from Flink. The campaign was supported in the best possible way by the ongoing OOH campaign.