HELLISHLY GOOD PRODUCT INNOVATION! Taking this as an opportunity, we converted our existing Stiegl tasting units and supported the Austrian gastronomy with Stiegl Hell tastings and competitions from July to September. As part of the tour implementation, we took care of everything logistically and personnel-wise, in addition to consulting and production. With the help of professional safety precautions, tastings could be held in the outdoor area despite all the circumstances and many guests were given a treat!